Duty Free Shops
Various locations, Spain
Duty Free shops represent an exceptional shopping experience for travellers wishing to purchase high quality products at competitive prices. Located mainly in airports, customers can browse a wide range of goods, including exclusive perfumes, name-brand cosmetics, fine spirits and state-of-the-art technology, all duty free. This mode of shopping not only provides access to prestige products, but also offers the chance to enjoy significant discounts not found in more conventional retail outlets. Taking advantage of the opportunity to purchase these products while travelling can transform the shopping experience into a memorable moment.
The installation of an EN 54 voice evacuation public address system in Duty Free shops has enabled the sound to adapt to the changing needs of this unique retail environment, thereby improving customer satisfaction by providing a more comfortable, efficient and secure shopping space.
WEB: Duty Free Shops
Listen and save safely
every purchase counts
Public address system for retail shops
Implementing a public address system in the retail channel is an effective strategy that can significantly transform the shopping experience and business efficiency. The system facilitates in-store communication, promotes products and services and creates a sound environment conducive to sales.
Promotion of products and services: Advertisements, special offers and promotions can be made, encouraging impulse purchases and increasing sales.
Creating a pleasant atmosphere: Background music and personalised messages help to create a relaxed and inviting atmosphere for customers, encouraging a more pleasant stay.
Differentiation from the competition: A well-used PA system can make a difference and make your shop stand out from the competition, offering a more complete and personalised shopping experience.
Make sound yours.
Compliance with EN 54
It was ensured that the public address system complied with the EN 54 standard for voice evacuation. This is crucial to ensure that, in emergency situations, clear and effective evacuation instructions can be issued, protecting the safety of all persons.
Communication of promotions
It facilitates the dissemination of special offers, discounts and events, encouraging impulse purchases and increasing sales.
Improving customer experience
The public address system helps to create a pleasant atmosphere by playing background music, enhancing the shopping experience and prolonging the customers’ stay.
Superior audio quality
The use of high quality equipment to ensure that both background music and announcements are delivered clearly, has helped to create a pleasant and professional atmosphere that reinforces the brand’s image.
Flexibility in message scheduling
Included scheduling and audio management capabilities that allow messages to be tailored to different times of the day or special events, ensuring that communication is always relevant and timely.
The sound environment plays a key role in creating a unique and memorable shopping experience. Music, sound effects and other auditory elements significantly influence consumer behaviour and brand perception. In addition, the integration of an EN 54-compliant voice evacuation system added an essential layer of security to the retail environment.
JOSÉ A. VAZQUEZ
Wholesale and Marketplaces Manager
