Responsible use of AI policy

We employ artificial intelligence to complement our creative process, functioning as a support tool that enhances the quality of our work. This collaboration with AI allows us to apply our expert knowledge more effectively, streamlining operational tasks to focus our efforts on the most creative and distinctive activities.

To ensure transparency, accountability, quality and privacy, we follow rigorous internal standards in our use of AI.

These criteria are fundamental to preventing bias, ensuring data security and reaffirming our commitment to ethical marketing. One of the key principles is that AI is used to support content creation, rather than fully automate this process. We are committed to ensuring that every piece of content we generate is carefully crafted and reviewed by professionals with a deep understanding of our audiences and the inherent limitations of AI, ensuring that our unique and human approach always prevails.